A man of conviction, dedication & recreation.

A branding dream. Tasked with ‘shaking things up’ in the Hunter Valley, I have helped with all aspects of Usher’s branding and packaging since launching in 2014. The brand utilises a rich toolbox of logos, brand lockups, icons and typographic styles. Treating each wine like a sub-brand while remaining true to a core brand is challenging but extremely rewarding. Not content with ordinary conventions, Usher is an extremely talented winemaker and collaborator.

Onsite photograph credits: Louis&Co