“Benny Boy,
stop gilding the Lily.”
Wise words from my influential creative director as a junior.
Advice ignored ever since, while striving for visually rich, meaningful & engaging design.
Side B is a boutique creative design, branding and packaging business for wine, spirits, entertainment and hospitality clients.
With over 20 years experience, Ben Hillis is an Australian creative who works with clients across the world to deliver luxury and bespoke design. Along with trusted colleagues, Side B delivers branding, packaging and marketing material for print and digital. We also have 3D and motion graphics partners who visualise ideas into near-reality before they hit the production line.
Ben is the former Creative Director of Nodding Dog where he worked alongside his dear friend, the late Adrian Edmunds and many other talented creatives.