Chase the fox

We were tasked with designing a bright and vibrant prosecco label that appeals to a modern market. Named ‘La Volpe’ which in Italian means ‘the fox’, a number of designs were developed with the image of a fox emerging from a striking auburn-haired retro styled beauty being the favourite. Proving one of the most popular releases for UTW, a smaller 375ml bottle has also been developed and continues to sell out.